When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. The funnel acts as a path strategically meant to convert visitors into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will never convert your visitors into buyers. This is why every business owner needs to master sales funnels before implementing any strategy of converting visitors to customers.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. Instead of leading people to a sales page, you will instead lead them to a squeeze page. The squeeze page acts as the first step of your funnel. These clients might end up purchasing your products for a long time to come.
An opt-in form is a crucial part of the sales funnel since it allows you to provide a means through which your customers will leave their contact information. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. You must include promises or free gifts in order to attract people to leave their information. A good example is providing a recipe booklet for people who are looking for cooking equipment. Make sure to provide a freebie that is related to the items you are selling or promoting.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. This is only possible if you give a good gift in the first place. Otherwise, you will end up losing all of them. It is also important to keep emails short, relevant, and less frequent. Any bothering with too many mails or unnecessary thing will only lead them to mark your email as spam.
Once in the funnel, your visitors don’t have to buy your products instantly. Simply give them materials and send them emails that they will love. You can accompany free products with complementary products that you sell to improve conversions. Doing this will help you sell more.
Never worry about clients failing to purchase on the first offer. Since they have joined your communication channel, they will be there to stay. Ensure to include offers and price cuts to increase the chances of buying. Don’t forget to provide any after-sale service that they need in order to cement your relationship and win their loyalty.